popularity of applied window film for vehicles offers lucrative new
business opportunities to new car dealerships.
Though heat control
continues to be the primary function of most applied vehicle window
films, some films can provide increased insulation performance against
vehicle interior heat loss in winter, protect against fading, and shield
vehicle occupants from the ultraviolet radiation that can cause skin
New car dealerships
should consider these reasons to sell and install applied window film:
- Depending on the
type of film, revenues from installing film on one car range from
$75 to $665. Usually, film installation takes no longer than two hours.
- Solar heat and
fading and cancer-causing UV can be a serious problem for vehicles
and their occupants in Sun Belt climates like Florida, Texas, Arizona
and southern California. Even in cold climate cities like Seattle,
Chicago and Boston, many vehicles experience over-heating and fading
problems even in winter.
- With increasing
concern about energy conservation and the high cost of gasoline, vehicle
window film is the most cost effective way to minimize heat entering
a vehicle, reducing the use of air conditioning and improving fuel
efficiency. According to tests performed by the U.S. Department of
Energy, depending on the type of film installed, fuel economy can
increase by 3 percent.
- Commercial vehicles
are a significant market as fleet managers seek to maximize fuel efficiency
and increase driver productivity by reducing heat entering the vehicle.
- Of the 15 million
new cars sold annually in the U.S., only about a third have benefited
from applied film. Clearly, this is a market offering new car dealers
a significant opportunity.
Too good to be true?
Unfortunately, for many of the existing 5,000 dealer/installers in the
U.S. who sell window film for homes and buildings, vehicle film sales
have not been a lucrative proposition. The reason: mainly limited knowledge
of the auto aftermarket business and insufficient marketing skills to
pursue prospective auto film customers.
For new car dealers
knowledgeable about marketing and promotion, there are great opportunities
to sell customers vehicle window film. An aggressive, proactive marketing
and sales organization with skilled employees selling the best film
products will achieve results.
What does it take
to get in the applied window film sales business? Call Fine Line Window
Tinting today and we can show you how to make more money on something
so simple. 812.524.TINT